# How Seatcheck sources, checks and keeps ads off the facts

> How Seatcheck pages are sourced, checked and dated, how AI assistance is disclosed, and how advertising is kept separate from editorial pages.

Source: https://seatcheck.uk/editorial-policy/
Updated: 2026-11-13

Every page starts from a primary source, carries the date it was checked and names what could not be confirmed. Advertising sits in marked blocks and never decides what a page says. This policy sets out the order of sources, the checks we make, how AI assistance is used and where the line between editorial and advertising falls.

## Sources, in order of priority

1. The Gambling Commission public register, licence conditions (LCCP) and technical standards (RTS).
2. Rules published by the studio or provider.
3. The operator's own terms and lobby, read on a named date.
4. Help pages from Gamstop, GamCare and GambleAware.
5. Legislation and advertising rules, for example the Gambling Act 2005 and the CAP Code.

Reviews, forums and assistant answers are not sources. We quote a claim from them only to test it.

**In short:** primary documents first; popular claims are tested, not repeated.

## How facts are checked

- A figure is published only if a source and a date are recorded for it.
- Each type of fact has a shelf life; when it passes, the page says it is being re-checked.
- If we could not confirm a figure, the page says so and leaves it out.
- Corrections are logged on the [changelog](https://seatcheck.uk/changelog/) and handled as set out on [corrections](https://seatcheck.uk/corrections/).

The shelf lives and the log are explained in [where the figures come from](https://seatcheck.uk/data-sources-and-dates/).

**In short:** no source and date, no figure.

## Use of AI assistance

Texts are prepared with the help of an AI assistant, go through fact checks and editorial review; [legal entity name and registration number: to be supplied by the owner] is responsible for publication. Pages are signed Editorial team. They name no individual authors.

**In short:** AI helps draft; facts are checked against sources before publication.

## Advertising and editorial

- Links to operators appear only on selected pages and are marked Ad.
- Pages on licences, claims, data, tools and help carry no operator links.
- Fees do not buy a place in a list. [Owner confirmation pending: fees do not decide who we list or how we order them.]
- Lists are ordered by published criteria and date; ties are settled alphabetically.

See [how this site earns money](https://seatcheck.uk/how-we-are-funded/) and [how we check operators](https://seatcheck.uk/how-we-check-operators/).

**In short:** advertising is marked and kept off the pages that check or protect you.

## Version

Version 1, 13 November 2026. Questions about this policy can be sent through the [about page](https://seatcheck.uk/about/).

**In short:** this is the first version of the policy; changes will be dated.